Unlock growth opportunities on the Maxeda marketplace with Koongo as your key partner. Seamlessly handle product listings and order management, allowing you to enhance revenue and improve brand performance effortlessly. Find out why Koongo is the ideal bridge connecting your products to Maxeda.

Selling on Maxeda’s marketplace offers significant advantages for businesses in the DIY sector. First, sellers gain access to a vast customer base through Maxeda’s popular chains like Praxis and Brico, which have a strong presence in the Netherlands, Belgium, and Luxembourg​. The marketplace’s established brand trust allows sellers to tap into a reliable market with high consumer confidence​.

Additionally, Maxeda offers omnichannel sales support, combining online and in-store channels. This helps sellers increase their product visibility and drive sales across multiple touchpoints. Maxeda is an attractive platform for sellers looking to expand in the home improvement sector while benefiting from efficient tools and a loyal customer base.

About Maxeda

Maxeda is a prominent retail group in the Benelux region, primarily known for its DIY (Do-It-Yourself) chains. The company was initially founded as Vendex KBB, a large Dutch conglomerate. In 2004, it was acquired by a private equity consortium led by Kohlberg Kravis Roberts (KKR) and rebranded as Maxeda in 2006 to reflect its new business direction.

Initially, Maxeda operated various retail segments, including fashion, department stores, and electronics. However, in the early 2010s, it focused solely on the DIY sector. This transition led to selling various assets, such as the V&D department stores, De Bijenkorf, and fashion brands like HEMA and M&S Mode. Today, Maxeda operates two major DIY chains:

1. Praxis in the Netherlands
2. Brico and BricoPlanit in Belgium and Luxembourg

Maxeda’s business model revolves around providing home improvement products, tools, and materials to a broad customer base that includes DIY enthusiasts and professional contractors.

Benefits of Selling on Maxeda Marketplace

Selling on the Maxeda marketplace offers several key benefits for businesses, particularly in the DIY and home improvement sectors:

Access to a Large Customer Base

Maxeda operates well-known DIY chains such as Praxis in the Netherlands and Brico/BricoPlanit in Belgium and Luxembourg. This gives sellers access to a broad and engaged audience of home improvement enthusiasts and professionals​.

Enhanced Brand Visibility

By listing products on Maxeda’s platforms, businesses can significantly boost their brand’s visibility across the Benelux region, reaching customers already shopping for DIY products.

Streamlined Operations with Koongo Integration

Through Koongo, sellers can efficiently manage product listings, synchronize data, and automate orders across multiple marketplaces, including Maxeda. This integration reduces manual work and helps sellers scale their operations with ease​.

Strong Sales Potential

With Maxeda’s focus on the thriving DIY sector, sellers benefit from increased opportunities to grow sales in a niche with steady demand, particularly in home improvement, gardening, and construction materials.

Support for International Expansion

Maxeda’s presence in multiple countries makes it an ideal marketplace for businesses expanding their reach beyond local markets into neighboring regions like Belgium, Luxembourg, and the Netherlands.

These benefits make Maxeda a robust DIY and home improvement business marketplace, offering growth opportunities with streamlined operations and broad regional coverage.

Maxeda Marketplace Fees: 7-17% Commission + €66 Monthly

Maxeda, the DIY marketplace that includes brands like Brico, BricoPlanit, and Praxis, charges sellers a monthly fee of €66 (excluding VAT) to list their products. In addition to this, sellers are charged a commission of 7% to 17% on each product sold, depending on the product category. This makes Maxeda a competitive marketplace for DIY retailers, offering a wide reach in the Benelux region. The platform has grown quickly, adding tens of thousands of new products across its brands.

What Are Maxeda Product Data Requirements?

To sell on the Maxeda marketplace, sellers must ensure their product data meets specific requirements to optimize listings and improve visibility. Koongo structures these product data requirements typically into a product feed that includes critical details like:

Brand Information

The brand or manufacturer of the product must be clearly specified.

Unique Identifiers

Each product must have a unique identifier, such as an EAN code (European Article Number).

Product Title and Descriptions

Accurate, precise, and keyword-optimized titles and descriptions are essential. These should follow character limits and formatting rules specific to Maxeda.

Pricing and Availability

Pricing and stock levels must be accurately updated in real-time to avoid issues like overselling or underselling.

Images

High-quality images that adhere to specific size and format guidelines are crucial for maximizing product appeal.

Category Mapping

Proper mapping of product categories according to Maxeda’s structure is required to ensure that items are listed in the correct sections of the marketplace.

These product feeds can be created and optimized using tools like Koongo, which allows sellers to automatically sync and manage their listings on Maxeda, ensuring compliance with all necessary data formatting and submission guidelines.

Benefits of Using Koongo for Maxeda Marketplace Integration

Using Koongo for integrating with the Maxeda marketplace offers several key advantages:

Automation and Efficiency

Koongo automates product data synchronization and order management, reducing manual work and ensuring that listings and inventory levels are always current. This minimizes errors like overselling or inaccurate pricing, improving customer satisfaction​.

Multi-channel Integration

Koongo supports integration with over 500 sales channels, including Maxeda. This allows businesses to manage their listings across multiple marketplaces from one platform, expanding their reach and helping sellers tap into new markets without duplicating efforts​.

Optimized Product Feeds

Koongo provides tools to optimize product feeds according to Maxeda’s specific requirements, such as ensuring correct categorization, image formats, and product details. This increases the likelihood of product visibility and higher conversion rates​.

Real-time Data Sync

Koongo’s real-time API connections update stock levels and order statuses, reducing the risk of miscommunication between the marketplace and the seller’s inventory​.

Customizable and Scalable

Koongo allows businesses to tailor their product data with advanced filters and mapping features, making it easier to scale operations across multiple regions and target different customer segments on Maxeda.

These benefits help businesses streamline operations, expand their reach, and improve sales performance on the Maxeda marketplace.

How can I start with Maxeda integration?

Integrating Koongo with Maxeda Marketplace streamlines the selling process, enhances efficiency, and provides valuable insights to help you grow your business. By automating routine tasks and centralizing management, Koongo allows you to focus on strategic activities that drive sales and customer satisfaction. Follow the steps outlined in this guide to get started with Koongo and take advantage of its numerous benefits for your Maxeda Marketplace operations.

You can register for the Maxeda account here.

Start your Koongo 30-day free trial and upload your product data to Koongo. Then, check the Maxeda guide on how to set up the channel integration. Koongo supports additional selling channels and online marketplaces. If you have any questions, please reach out to support@koongo.com.

We are here to support you and ensure that your experience with Maxeda Marketplace and Koongo is exceptional.

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