Kaufland Global Marketplace is an all-in-one solution that allows online sellers to sell on all the Kaufland marketplaces with just one registration. The networked multi-marketplace technology allows centralized management of all offers, orders, and product data from a single portal.
The all-in-one solution supports online sellers with many services at no extra charge, which are necessary for successful growth in online business. Moreover, Kaufland’s services in the area of cross-border logistics simplify your online expansion into other countries.
This allows Kaufland Global Marketplace to offer its sellers an ideal infrastructure to grow both nationally and internationally and become a global player. This happens quickly and easily as sellers avoid the lengthy process of building up their resources.
Make the most of Kaufland’s high international brand awareness to give your offers optimal reach on the Kaufland marketplaces in Germany, Poland, Czech Republic, Austria, and Slovakia.
Register now with the promo code KOONGOSTART and secure your benefits of 3 months off the basic fee on all Kaufland marketplaces! The promo code is valid for all new registrations until 31.05.2025.
Your benefits as a seller with Kaufland Global Marketplace:
- Sell on five of the fastest growing marketplaces in Europe
- High reach: Access to a potential 81 million online customers
- Strong brand awareness: 1,550 Kaufland stores in 8 countries
- Multi-marketplace technology: One registration provides access to all the Kaufland marketplaces
- Multi-channel marketing included (SEO, SEA, price comparers, social media, customer leaflets)
- Most comprehensive onsite marketing options: Sponsored Ads, Deal vouchers, lightning discounts, Smart Saver Week, app coupons
- Cross-border logistics service: Kaufland Shipment Solutions
- Relevant payment methods for all countries included
- A wide range of connectivity options and simple set-up via GTIN
- Free translation service for your product data and customer enquiries
- Personal Seller Support in several languages
- Fair and transparent conditions
- No contractual terms
Being a Kaufland Global Marketplace seller helps you expand your sales strategy nationally and internationally and increase your reach and target groups. List easily with one of over 110 connected software interfaces, or use Rest API, CSV or XML file upload or manual entry options in the Seller Portal. We are ready to help you get started on the right foot with useful partner services such as creating legal texts and supporting a legally sound basis for your online sales. Once you have started listing, you can further increase your sales with a variety of onsite marketing options.
Register now and sell more online with Kaufland! Enjoy 3 months off the basic fee on all Kaufland marketplaces. Register now with the promo code KOONGOSTART and secure your benefits! The promo code is valid for all new registrations until 31.05.2025.

About the Schwarz Group:
The Schwarz Group is a leading international trading company with 575,000 employees worldwide and over 13,900 shops in 32 countries. It generated sales of 167.2 billion euros in the 2023 financial year. Based in Neckarsulm in the German state of Baden-Württemberg, Lidl and Kaufland are the retail divisions which support the food retail sector of the Group. Furthermore, Schwarz Production is active in food production, while PreZero makes a name for itself in environmental services. And thus, the Schwarz Group is one of the few trading groups to cover the entire value creation cycle – from production to sales to disposal and recycling. Meanwhile, the IT division, Schwarz Digits, offers impressive digital products and services which all conform to Germany’s high data protection standards.
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