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Amazon integration for your e-commerce store

Automate product listings, manage inventory, and streamline order processing with Koongo’s seamless Amazon channel integration.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Selling: Essential info for new sellers

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Why sell on Amazon?

Amazon is one of the world’s top e-commerce platforms, giving you access to millions of customers worldwide. Listing your products on Amazon boosts visibility, drives sales, and helps expand your business. As an official Amazon partner, Koongo ensures seamless integration to simplify your selling process. New to Amazon? You can create an account for marketplaces like Amazon US, Amazon UK, Amazon DE, Amazon FR, Amazon IT, or Amazon ES.
Sign up through these links to access free onboarding with Amazon.

Amazon EMEA

Belgium

  • Monthly Traffic: 22M
  • Input Language: French, Dutch
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: Bol.com, Zalando, ManoMano
  • Start Selling

France

  • Monthly Traffic: 150M
  • Input Language: French
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: Cdiscount, Veepee/Privalia, Fnac/Darty
  • Start Selling

Germany

  • Monthly Traffic: 410M
  • Input Language: German
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: Zalando, Otto
  • Start Selling

Italy

  • Monthly Traffic: 160M
  • Input Language: Italian
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: Yoox, eBay, ePrice
  • Start Selling

Netherlands

  • Monthly Traffic: 21M
  • Input Language: Dutch
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: Bol.com, Wehkamp, Zalando
  • Start Selling

Poland

  • Monthly Traffic: 14M
  • Input Language: Polish
  • Currency: PLN
  • Monthly Fee: PLN 165
  • Main Local Marketplace Competitors: Allegro, Zalando, AliExpress
  • Start Selling

Spain

  • Monthly Traffic: 125M
  • Input Language: Spanish
  • Currency: EUR
  • Monthly Fee: EUR 39
  • Main Local Marketplace Competitors: El Corte Inglés, MediaMarkt, AliExpress
  • Start Selling

Sweden

  • Monthly Traffic: 13M
  • Input Language: Swedish
  • Currency: SEK
  • Monthly Fee: SEK 410
  • Main Local Marketplace Competitors: CDON, Ellos, H&M
  • Start Selling

Saudi Arabia

  • Monthly Traffic: 15M
  • Input Language: English, Arabic
  • Currency: SAR
  • Monthly Fee: No fee*
  • Main Local Marketplace Competitors: Noon, Sharaf DG, Namshi

South Africa

  • Monthly Traffic: Data Unavailable
  • Input Language: English
  • Currency: ZAR
  • Monthly Fee: No fee*
  • Main Local Marketplace Competitors: Takealot
  • Start Selling

UK

  • Monthly Traffic: 328M
  • Input Language: English
  • Currency: GBP
  • Monthly Fee: GBP 25
  • Main Local Marketplace Competitors: eBay, ASOS, OnBuy
  • Start Selling

Turkey

  • Monthly Traffic: 43M
  • Input Language: Turkish
  • Currency: TRY
  • Monthly Fee: TRY 99
  • Main Local Marketplace Competitors: Trendyol, Hepsiburada, Tekzen

UAE

  • Monthly Traffic: 19M
  • Input Language: English, Arabic
  • Currency: AED
  • Monthly Fee: No fee*
  • Main Local Marketplace Competitors: Noon, Sharaf DG, Namshi

Amazon America

US

  • GMV: 407B
  • Monthly Traffic: 2.2B
  • Input Language: English
  • Currency: USD
  • Monthly Fee: USD 39.99*
  • Main Local Marketplace Competitors: Walmart, eBay, Target
  • Start Selling

Brazil

  • Monthly Traffic: Data Unavailable
  • Input Language: Portuguese
  • Currency: BRL
  • Monthly Fee: BRL 19
  • Main Local Marketplace Competitors: Mercado Libre, Americanas, Magazine Luiza

Mexico

  • Monthly Traffic: 71.7M
  • Input Language: Spanish
  • Currency: MXN
  • Monthly Fee: MXN 600
  • Main Local Marketplace Competitors: Mercado Libre, Coppel, Walmart

Canada

  • GMV: 30.1B
  • Monthly Traffic: 150.2M
  • Input Language: English, French
  • Currency: CAD
  • Monthly Fee: CAD 29.99
  • Main Local Marketplace Competitors: eBay, The Bay, Walmart

Amazon APAC

Australia

  • GMV: $2.6 billion
  • Monthly Traffic: 42.5M
  • Input Language: English
  • Currency: AUD
  • Monthly Fee: AUD 49.95
  • Main Local Marketplace Competitors: eBay, Catch, MyDeal

India

  • Monthly Traffic: 286.4M
  • Input Language: English
  • Currency: INR
  • Monthly Fee: Varies by product category
  • Main Local Marketplace Competitors: Flipkart, Myntra, Paytm Mall

Japan

  • GMV: ¥707B*
  • Monthly Traffic: 543K
  • Input Language: Japanese
  • Currency: JPY
  • Monthly Fee: JPY 4900
  • Main Local Marketplace Competitors: Rakuten, Yahoo! Japan, Mercari

Singapore

  • Monthly Traffic: 5.9M
  • Input Language: English
  • Currency: SGD
  • Monthly Fee: SGD 29.95
  • Main Local Marketplace Competitors: Shopee, Lazada, Zalora

Amazon Marketplace Requirements & Fees

Seller Plans

Amazon offers two types of seller accounts:

  • Individual Seller Plan – Designed for sellers with fewer than 40 monthly sales. No monthly subscription fee, but Amazon charges a fixed per-item fee plus referral fees.
  • Professional Seller Plan – Recommended for merchants using bulk product uploads and automation tools. This plan includes a monthly subscription fee and referral fees based on product category.

Only the Professional Seller Plan supports API-based integration and catalog management through tools like Koongo.

Mandatory Product Requirements

To publish products on Amazon, sellers must meet several mandatory data requirements:

  • Universal Product Identifier (EAN or UPC code) – Required to match products with existing Amazon ASINs.
  • Core product attributes – Title, price, brand, image URL, and product condition.
  • Category-specific fields – For example, “Display Type” for watches, or “Metal Composition” for jewelry.

Amazon may reject listings that do not include required attributes. Koongo helps by guiding you through the attribute mapping process and ensuring full compliance.

Fees & Commissions

Amazon’s pricing includes:

  • Referral Fee – A percentage of each sale, based on product category (typically 8% to 15%).
  • Per-item fee – For Individual sellers only.
  • Monthly subscription – Applies to Professional sellers.

You can view full details on Amazon’s fee structure in your local Amazon Seller Central.

VAT and Taxes

Sellers are responsible for configuring tax settings per marketplace. Amazon collects VAT or sales tax in many regions automatically, depending on the destination country and product type. Koongo supports tax class mapping and net/gross price export.

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Steps to become an Amazon Seller

Easily integrate your store with Amazon using Koongo. Follow these steps to get started.

Create an account
Choose a selling plan
List products
  1. Create an account: Sign up at Amazon Seller Central with business details, bank information, and tax ID.
  2. Choose a selling plan: Select the Professional Plan ($39.99/month) to connect your account to Koongo and streamline your sales process.
  3. List products: Use Koongo to automate product listings across Amazon and other channels, ensuring consistent and accurate data.
Tips for success
Optimize listings

Create clear, optimized titles and descriptions to improve visibility. Koongo helps manage these updates across channels.

Consider FBA

Using FBA makes your products eligible for Prime, increasing customer interest.

Track metrics

Koongo’s analytics tools help monitor performance metrics like Order Defect Rate, ensuring you maintain Amazon’s quality standards.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Amazon integration?

Amazon integration refers to the connection of your e-commerce store with the Amazon channel, allowing for streamlined product listings, inventory syncing, and order management. By integrating with Amazon, you can manage your sales on one of the world’s largest marketplaces without needing manual updates. With Koongo, you can automate and simplify your Amazon sales activities, saving time and reducing errors across channels.

Why choose Koongo for integration?

Koongo simplifies your Amazon integration by automating product listings, synchronizing inventory, and providing tools for dynamic pricing and centralized order management.

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Step-by-step integration wizard

Koongo's intuitive setup wizard enables you to seamlessly adjust marketplace and other sales channel integrations, ensuring a hassle-free experience from start to finish. The built-in health report helps merchants quickly spot and fix any potential issues.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Product listing automation

Automate your product listings with Koongo. Easily upload, edit, and sync product information across all channels, ensuring data accuracy without manual updates. Spend less time on tedious tasks and more time growing your business.

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Frequent inventory updates

Say goodbye to overselling with Koongo’s frequent inventory synchronization. Our system automatically updates stock levels across all your sales channels, ensuring your inventory is always accurate.

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

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Automatic order syncing

Koongo automatically imports your marketplace orders and syncs your inventory, allowing you to manage all orders from one place. Simplify fulfillment and save time with reduced manual effort.

Supported e-commerce platforms

Koongo’s Amazon integration is compatible with various e-commerce platforms, allowing you to manage Amazon channel listings, inventory, and orders directly from your store environment

How integration works

FAQs

Inventory and order data syncs every 5, 15, or 30 minutes, based on your chosen plan. This frequency helps prevent overselling and keeps stock levels accurate across channels.
Yes, Koongo supports multiple Amazon accounts, allowing centralized management of inventory and orders for sellers with accounts in various regions or marketplaces.
Yes, with Koongo, you can set customized pricing rules for each marketplace. This allows you to adjust prices based on channel-specific strategies, helping you stay competitive on Amazon while optimizing pricing across other platforms.
Amazon product listings appear in search results, categories, and personalized recommendations, ensuring maximum visibility to buyers.

Start selling with Koongo today

or contact us for more details