Bing Ads Integration

With Bing Ads, you can reach tens of millions of people you can’t reach with Google Ads. Bing is the second most used search engine after Google. When configuring your ads for Bing, choose keywords that your potential customers may search for when they are looking for your product or service. Just like Google Ads, Bing Ads allows you to target the audience of your ads. You will only pay when someone clicks on your ad. The costs are based on the CPC – cost per click- you set. Decide on your budget and the maximum bids per ad. Once you’ve completed all the steps and your ads are live, you can measure the performance of your campaigns in Bing Ads.

Product feeds

Bing Ads - Text Ads Keywords - CSV
Bing Ads - Text Ads - CSV
Bing Ads - Product Ads - CSV

Countries

Australia
Germany
Denmark
Spain
Finland
France
United Kingdom
Italy
Netherlands
Norway
Portugal
Sweden
United States

Channel integration type

The Bing Ads channel is connected to Koongo via a product feed.

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.

Connect your favorite channel in 4 easy steps:

Start 30-day Koongo free trial
Create an account on your favorite channel
Create a channel product feed in your Koongo account
Activate automatic product and order synchronization

Start my 30-day free trial

Bing Product Ads Manual

The Bing Product Ads feed is used to upload product data to Bing Ads channel.

1. Register on Bing Ads

Bing Ads account registration

2. Create Bing Ads feed

Add the Bing Product Ads feed to your profile grid. For more details please check the manual below:

Koongo Quick Start Guide

3. Bing Ads category mapping

Please map your store categories to Bing Ads categories.

Category Mapping manual

4. Set Bing Ads connection up

Please check Bing Product Ads submission guideline and connect your feed to your Bing Ads account.

Bing Text Ads Manual

For more information about Bing Text Ads, please check Bing Ads FAQ: Expanded Text Ads.

Channel setup assistance

Do you struggle with a channel setup? Let us know at support@koongo.com. We'll be happy to help you

Cookie	Type	Duration	Description
__cfruid	1	session	This cookie is set by the provider Cloudflare. This cookie is used for load balancing and for identifying trusted web traffic.
__zlcmid	1	1 year	This cookie is used by Zendesk live chat and is used to store the live chat ID.
AWSALBCORS	1	7 days	This cookie is used for load balancing services provded by Amazon inorder to optimize the user experience. Amazon has updated the ALB and CLB so that customers can continue to use the CORS request with stickness.
SWIFT_client	1	2 days	Koongo uses web chat to help you with problems you might have with their content and services.
SWIFT_sessionid80	1	when you close your browser	Koongo uses web chat to help you with problems you might have with their content and services.
SWIFT_visitor	1	1 week	Koongo uses web chat to help you with problems you might have with their content and services.
SWIFT_visitorsession	1	when you close your browser	Koongo uses web chat to help you with problems you might have with their content and services.
zte2095	0	session	This cookie is used by Zendesk live chat

Cookie	Type	Duration	Description
_ga	0	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gid	0	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_uv_id	session	2 years	The cookie is set by Google Analytics. The cookie is used to collects data on the user’s visits to the website, such as which pages have been read.
SL_C_23361dd035530_SID	0	2 years	This cookie is installed by Smartlook. The cookie contains the project key, session ID, and visitor ID. Session and visitor IDs are unique identifiers assigned to new sessions and visitors.
UIDR	0	1 year	This cookie is set bu scorecardresearch.com. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc		The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	6 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.

Cookie	Type	Duration	Description
_gcl_au	persistent	3 months	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
IDE	persistent	1 year	This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
NID	1	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie	session	11 months	The cookie is used to check if the user’s browser supports cookies.
uid	0	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.

Menu