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Effortless eBay integration for your online store

Optimize your eBay selling process with Koongo. Automate product listings, synchronize inventory, manage orders, and grow your sales on one of the world’s largest online marketplaces.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Selling: Essential info for new sellers

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Why sell on eBay?

eBay connects sellers to over 159 million active buyers globally. It offers flexible selling options like auctions, fixed prices, and store subscriptions, along with advanced tools to track performance, manage returns, and run advertising campaigns.

Get to know the marketplace behind your next big sales opportunity:

  • 133+ million active buyers worldwide
  • 190+ markets supported globally
  • 1.2+ billion live product listings
  • $12 billion in mobile sales in Q3 2024
  • Built-in promotional and advertising tools

eBay’s scale and reach make it one of the most powerful platforms for both emerging and established online sellers.

Requirements, Fees & Taxes

To sell on eBay, you’ll need to choose between a personal and a business account. For commercial selling, a business account is highly recommended — it provides access to more features, insights, and bulk selling tools.

During registration, eBay may ask for:

  • Verified bank or PayPal account
  • Business contact information and VAT ID (if applicable)
  • Identity verification (for compliance)

eBay Fees

eBay uses a two-fee model:

  • Insertion Fee: Charged when listing products. Often waived for your first X listings per month.
  • Final Value Fee: A commission on the final sale price (including shipping), typically 5%–15%, depending on category.

Optional fees may apply for Promoted Listings, international visibility, or eBay Store subscriptions.

VAT and Sales Tax

In many regions, eBay automatically calculates and collects sales tax or VAT on behalf of the seller. You should:

  • Register for VAT if required by law
  • Include tax info in your invoices
  • Keep prices tax-inclusive or set correct VAT classes via your store

Koongo supports tax synchronization — price, currency, and tax class data are pulled directly from your store setup, ensuring consistency across platforms.

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How to start selling on eBay with Koongo

Easily integrate your store with eBay using Koongo. Follow these steps to get started.

Create a Koongo account
Connect your store to Koongo
Use the Koongo wizard to set up eBay integration
Optimize eBay listings with Koongo tools
Activate integration and start selling on eBay
  1. Create a Koongo account: Sign up and create your Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Use the Koongo wizard to set up eBay integration: Follow the step-by-step process in the Koongo wizard to configure your eBay integration. This includes product settings, order synchronization, and data submission.
  4. Optimize eBay listings with Koongo tools: Use Koongo’s advanced tools to refine your product data. Adjust titles, descriptions, and pricing using filtering, attribute modifications, and the Macro Editor. Learn more about advanced operations in the Macro Editor Overview.
  5. Activate integration and start selling on eBay: Finalize the setup by activating the integration in Koongo. Once activated, Koongo will start syncing product and order data with eBay.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is eBay integration?

eBay integration refers to the connection of your e-commerce store with the eBay channel, allowing for streamlined product listings, inventory syncing, and order management. By integrating with eBay, you can manage your sales on one of the world’s largest marketplaces without needing manual updates. With Koongo, you can automate and simplify your eBay sales activities, saving time and reducing errors across channels.

Why choose Koongo for integration?

Koongo simplifies your eBay integration by automating product listings, synchronizing inventory, and providing tools for dynamic pricing and centralized order management.

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Step-by-step integration wizard

Koongo's intuitive setup wizard enables you to seamlessly adjust marketplace and other sales channel integrations, ensuring a hassle-free experience from start to finish. The built-in health report helps merchants quickly spot and fix any potential issues.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Product listing automation

Automate your product listings with Koongo. Easily upload, edit, and sync product information across all channels, ensuring data accuracy without manual updates. Spend less time on tedious tasks and more time growing your business.

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Frequent inventory updates

Say goodbye to overselling with Koongo’s frequent inventory synchronization. Our system automatically updates stock levels across all your sales channels, ensuring your inventory is always accurate.

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

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Automatic order syncing

Koongo automatically imports your marketplace orders and syncs your inventory, allowing you to manage all orders from one place. Simplify fulfillment and save time with reduced manual effort.

Supported e-commerce platforms

Koongo’s eBay integration is compatible with various e-commerce platforms, allowing you to manage eBay channel listings, inventory, and orders directly from your store environment

How integration works with Koongo

FAQ

Koongo allows you to create and manage promotions, dynamic pricing, and discounts for eBay.
Yes, Koongo supports large inventories with efficient syncing.
Absolutely! Koongo integrates with 500+ platforms for streamlined multi-channel management.
Koongo transfers tax-related data directly from your store, including price (gross or net), VAT class, and currency, so your listings stay compliant across different eBay regions.

Start selling with Koongo today

or contact us for more details